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BSF launched a dedicated ladies banking services with its own identity and branding

18/May/2017
As part of BSF strategy to be the main bank for our clients and to differentiate us from the competition, we launched a dedicated ladies banking services “Antee” with its own identity and branding to manage the ladies day-to-day banking activities and lifestyle.
We provide exclusive banking experience to our female customers, tailored to their needs and where relationship is mostly valued through the right services. “Antee” will be offering banking services for ladies with new branch experience and unique look and feel. For the first time in the kingdom, all ladies under “Antee” will enjoy exclusive offers attached directly to the segment such as free luxury limousine service to branch visits for their banking activities and many others . “Antee” will be automatically identified to any BSF lady customer. Welcome to the “Banque of Excellence”, welcome to your world “Antee”.