BSF opens Al Muhammadiyah Branch as Part of Its Branch Network Transformation Under BSF 2030
27/Oct/2026
The new flagship branch introduces an integrated banking experience combining personal and business banking, sustainability, and art under one roof.
Riyadh, Saudi Arabia – 27 October 2026: BSF has officially opens its new Al Muhammadiyah Branch in Riyadh, in the presence of the Bank’s Chairman, Chief Executive Officer, members of the Executive Management, and a select group of clients. The opening marks another milestone in BSF’s Branch Network Transformation Project, a key initiative supporting its BSF 2030 Strategy.
Al Muhammadiyah is the first flagship branch developed under BSF’s new branch network model. Together with the recently opened Kingdom Branch in Riyadh, it represents an important step in the Bank’s ongoing transformation journey, which will be progressively rolled out across selected locations throughout the Kingdom by 2030.
The transformation project aims to redefine the role of physical branches, moving beyond traditional transactional banking towards a more relationship-driven and advisory-focused experience. The new model places greater emphasis on understanding clients’ needs, delivering tailored financial solutions, and creating a seamless connection between in-branch services, digital platforms, and self-service channels.
Designed to serve a wider range of banking needs, Al Muhammadiyah Branch brings together personal, business, and corporate banking services in one location. It also features a dedicated space for Small and Medium Enterprises (SMEs), providing business owners with an environment for meaningful discussions, personalized consultations, and tailored banking solutions.
The branch further enhances convenience through a more flexible safe deposit box service, offering clients easier access and an improved experience designed around their needs.
Customer experience is central to every aspect of the new branch model, from the welcoming reception areas and thoughtfully designed spaces to enhanced privacy and a more personalized approach to service delivery. The model also enables branch teams to dedicate more time to understanding clients, providing advice, and building stronger, long-term relationships.
This approach reflects BSF’s commitment to developing a more efficient and integrated branch network that complements its expanding digital capabilities while maintaining the value of face-to-face banking interactions, particularly when clients seek personalized guidance and financial advice.
Sustainability is another key element of the transformation. Both Al Muhammadiyah and Kingdom branches have achieved LEED Gold certification, reflecting BSF’s commitment to advanced sustainability standards, energy efficiency, and environmentally responsible building practices. These achievements reinforce the Bank’s efforts to embed sustainability into its physical infrastructure and the overall customer experience.
Beyond banking, BSF has incorporated art and culture into the design of its new branches. Al Muhammadiyah Branch features artworks by approximately seven artists, while Kingdom Branch also houses a curated collection of artistic works.
The collections feature works by Saudi and international artists, including those whose artistic journeys have been connected to the Kingdom through residency programs at Misk Art Institute, supported by BSF. By integrating these works into its branches, the Bank extends its support for the local arts and cultural landscape into the spaces where it engages with clients every day.
Through this approach, BSF is introducing a broader concept of modern banking, where financial services, personalized advice, technology, sustainability, and culture come together to create a distinctive customer experience and strengthen the relationship between the Bank and its clients.
Bader AlSalloom, Chief Executive Officer of BSF, said:
“The transformation of BSF’s branch network is an investment in our long-term relationship with our clients and the Bank’s presence in the Kingdom. What we see today at Al Muhammadiyah Branch reflects our ambition, as the evolution of the experience at BSF goes hand in hand with the evolving needs of our clients and the continuous development of the banking sector in the Kingdom of Saudi Arabia. This is achieved through an environment that brings together service quality, innovation, and sustainability, while also reflecting our culture and identity.”
Mohammed AlSheikh, Chief Personal Banking Officer at BSF, said:
“Al Muhammadiyah Branch is one of the tangible outcomes of the Branch Network Transformation Project under the BSF 2030 Strategy. The project is not about changing the appearance of branches, but about completely redefining their role, from the customer segments we serve and the nature of the services we provide, to the customer experience and the way our teams operate within the branch. What we have started at the Kingdom Tower and Al Muhammadiyah branches represents the beginning of a journey that we will continue to implement gradually across different regions of the Kingdom through 2030.”
As part of its BSF 2030 Strategy, the Bank will continue advancing its Branch Network Transformation Project, introducing a more flexible, efficient, and digitally integrated banking model. The transformation will include the continued development and opening of branches across the Kingdom, aligned with evolving customer needs and the characteristics of the markets BSF serves.
Riyadh, Saudi Arabia – 27 October 2026: BSF has officially opens its new Al Muhammadiyah Branch in Riyadh, in the presence of the Bank’s Chairman, Chief Executive Officer, members of the Executive Management, and a select group of clients. The opening marks another milestone in BSF’s Branch Network Transformation Project, a key initiative supporting its BSF 2030 Strategy.
Al Muhammadiyah is the first flagship branch developed under BSF’s new branch network model. Together with the recently opened Kingdom Branch in Riyadh, it represents an important step in the Bank’s ongoing transformation journey, which will be progressively rolled out across selected locations throughout the Kingdom by 2030.
The transformation project aims to redefine the role of physical branches, moving beyond traditional transactional banking towards a more relationship-driven and advisory-focused experience. The new model places greater emphasis on understanding clients’ needs, delivering tailored financial solutions, and creating a seamless connection between in-branch services, digital platforms, and self-service channels.
Designed to serve a wider range of banking needs, Al Muhammadiyah Branch brings together personal, business, and corporate banking services in one location. It also features a dedicated space for Small and Medium Enterprises (SMEs), providing business owners with an environment for meaningful discussions, personalized consultations, and tailored banking solutions.
The branch further enhances convenience through a more flexible safe deposit box service, offering clients easier access and an improved experience designed around their needs.
Customer experience is central to every aspect of the new branch model, from the welcoming reception areas and thoughtfully designed spaces to enhanced privacy and a more personalized approach to service delivery. The model also enables branch teams to dedicate more time to understanding clients, providing advice, and building stronger, long-term relationships.
This approach reflects BSF’s commitment to developing a more efficient and integrated branch network that complements its expanding digital capabilities while maintaining the value of face-to-face banking interactions, particularly when clients seek personalized guidance and financial advice.
Sustainability is another key element of the transformation. Both Al Muhammadiyah and Kingdom branches have achieved LEED Gold certification, reflecting BSF’s commitment to advanced sustainability standards, energy efficiency, and environmentally responsible building practices. These achievements reinforce the Bank’s efforts to embed sustainability into its physical infrastructure and the overall customer experience.
Beyond banking, BSF has incorporated art and culture into the design of its new branches. Al Muhammadiyah Branch features artworks by approximately seven artists, while Kingdom Branch also houses a curated collection of artistic works.
The collections feature works by Saudi and international artists, including those whose artistic journeys have been connected to the Kingdom through residency programs at Misk Art Institute, supported by BSF. By integrating these works into its branches, the Bank extends its support for the local arts and cultural landscape into the spaces where it engages with clients every day.
Through this approach, BSF is introducing a broader concept of modern banking, where financial services, personalized advice, technology, sustainability, and culture come together to create a distinctive customer experience and strengthen the relationship between the Bank and its clients.
Bader AlSalloom, Chief Executive Officer of BSF, said:
“The transformation of BSF’s branch network is an investment in our long-term relationship with our clients and the Bank’s presence in the Kingdom. What we see today at Al Muhammadiyah Branch reflects our ambition, as the evolution of the experience at BSF goes hand in hand with the evolving needs of our clients and the continuous development of the banking sector in the Kingdom of Saudi Arabia. This is achieved through an environment that brings together service quality, innovation, and sustainability, while also reflecting our culture and identity.”
Mohammed AlSheikh, Chief Personal Banking Officer at BSF, said:
“Al Muhammadiyah Branch is one of the tangible outcomes of the Branch Network Transformation Project under the BSF 2030 Strategy. The project is not about changing the appearance of branches, but about completely redefining their role, from the customer segments we serve and the nature of the services we provide, to the customer experience and the way our teams operate within the branch. What we have started at the Kingdom Tower and Al Muhammadiyah branches represents the beginning of a journey that we will continue to implement gradually across different regions of the Kingdom through 2030.”
As part of its BSF 2030 Strategy, the Bank will continue advancing its Branch Network Transformation Project, introducing a more flexible, efficient, and digitally integrated banking model. The transformation will include the continued development and opening of branches across the Kingdom, aligned with evolving customer needs and the characteristics of the markets BSF serves.
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